Career Journey

Led growth strategy for Web3 gaming hub, scaling from 0 to 1.5M+ MAUs through viral mechanics and community-driven loops.

Key Achievements

• Scaled Web3 gaming hub from 0 → 1.5M MAUs in 90 days
• Improved Day-1 activation from 42% → 60% (+18pp)
• Achieved 1.2x viral coefficient through referral mechanics
• Reduced time-to-value from 15 minutes → 3 minutes
• Drove 30% increase in on-chain transaction volume
• Maintained CPI ≤ $0.20 while scaling user acquisition

Specialized in real-time marketing and content optimization for sports and entertainment verticals.

Key Achievements

• Achieved first-to-market coverage of viral sports moments in <24 hours
• Reduced customer acquisition cost by 18%
• Improved renewal rate by 12% through SMS campaigns
• Managed 1.2M SMS/month renewal program
• Built data-driven push-sale system with weekly performance tracking

Drove user acquisition and engagement for FIFA Online 4 across APAC markets through 360° marketing campaigns.

Key Achievements

• Acquired +250K new users in 14 days (Tết 2023 campaign)
• Maintained 8-10% freemium → premium conversion rate
• Scaled social channels to 2M+ followers
• Achieved 10-15% MoM engagement growth
• Increased CTR by 30% and re-activation rates by 18%
• Delivered 5 national tournaments including SEA Games 31