David Beckham ICON

Context

The David Beckham Coming Soon campaign teased the legendary midfielder’s arrival in FIFA Online 4, building anticipation for one of football’s most recognizable global icons. The campaign generated significant excitement and speculation within the community about what Beckham’s ICON would bring.

Launch Campaign

Mystery and exclusivity drove engagement, with teasing content creating buzz across social media. The campaign positioned Beckham as the ultimate addition to any serious FIFA Online 4 collection.