Ruud Gullit ICON

Context

The Ruud Gullit ICON campaign introduced one of football’s most iconic figures to FIFA Online 4 players, showcasing his legendary status as a symbol of absolute power. The campaign highlighted Gullit’s unique abilities and celebrated his legacy as one of the greatest players in football history.

Launch Campaign

Exclusive ICON content and in-game items allowed players to experience Gullit’s legendary capabilities. Marketing emphasized his status as an unattainable dream for many collectors, creating excitement around the limited-time availability.